task 1 moodle

This ad from PEPSI shows us how pepsi is supposly better than Coke, the other can. In the image we can see a straw kind of separating instead of entering the Coke can. But then on the other side we have another straw entering without problems in the Pepsi can. The persuasive technique used here is clearly name-calling, since pepsi is trying to make coca-cola look bad, or at least look like pepsi is "better".

This ad has from Nike promotes the "speed" that you gain by wearing this shoes, and for this they use a cheetah, one of the fastest animals in the world. But this ad isn't really true, because shoes don't make you run faster, the only thing that could maybe make you run a little faster is the weight of the shoes. In this ad I would say that the technique used is Testimonial, since their is a famous animal (instead of a person) used to make us think we might "run like them".