This ad from PEPSI shows us how pepsi is supposly better than Coke, the other can. In the image we can see a straw kind of separating instead of entering the Coke can. But then on the other side we have another straw entering without problems in the Pepsi can. The persuasive technique used here is clearly name-calling, since pepsi is trying to make coca-cola look bad, or at least look like pepsi is "better".
This ad has from Nike promotes the "speed" that you gain by wearing this shoes, and for this they use a cheetah, one of the fastest animals in the world. But this ad isn't really true, because shoes don't make you run faster, the only thing that could maybe make you run a little faster is the weight of the shoes. In this ad I would say that the technique used is Testimonial, since their is a famous animal (instead of a person) used to make us think we might "run like them".
martes, 7 de julio de 2015
lunes, 13 de abril de 2015
Written Task
Rational
In this written task i will do a study of how public media can manipulate people. This means that publicity or social media try to make people think the way these companies want them to think. Throughout this task, I will explore the different aspects of how these many companies show there commercial or other types of social media to make us buy and fall into their "tramps".
Furthermore, this study has a lot of feedback from internet websites such as, globalissues.org or smallbusiness.com, etc. These websites show us different points of view of how media manipulation can affect our thoughts and how it manipulates our points of view.
I personally chose these two reports because they describe two different topics of media manipulation. On one side, "globalissues.org" talks about the different ways publicity decides to confront us citizens. There are many examples or topics where we can see a type of media manipulation, such as professional public relations (P.R), covert and overt government propaganda, publicity, etc. But on the other hand, smallbusiness.com talks about examples of manipulative advertising that we see on our daily living.
In conclusion I really hope that throughout this piece of work, people can learn about this topic and how it may or may not be manipulative.
News Report
Manipulative Propaganda
Today I have been moved by this topic, "media manipulation", because I personally have thought all these times I have fallen into publicity by buying anything of my interest and then not getting what I really thought I would get. Because many people are confident that everything, for example, a commercial says is true. This is why I write this report, to give people a more open point of view of manipulative propaganda.
To start, I am not the only person that thinks that media manipulation is affecting our society, there have been hundreds, or maybe thousands of people that have actually written about this serious topic.
First of all, in manipulative propaganda, there are several types of content that are used to "manipulate" people by advertising. One example of this is an "Expert Opinion". This one talks about how experts on a certain topic are used to make people feel more confident on buying a certain product. But on the other side, for example, these companies use a celebrity promote their product. So by just seeing that the words are coming from this person, people automatically feel confident with their purchase. On some cases it can actually be something to trust on, but sometimes, by proof, these commercials aren't true.
Another example of a way to manipulate by advertising, is by attractiveness. This is way to associate something attractive with a product. This has been seen in different types of commercials, but the most common is on cars or shaving articles. In a car commercial, it is very common to see an attractive woman with the car, knowing that the woman has nothing to do with the car. Also in a shaving commercial we can see how a woman is attracted by a man who has just used a shaving product being promoted.
There is another way of manipulative advertising called "Lifestyle". This one is used to promote different types of things. For example in a cellphone company, they show people enjoying with their cellphones with other people, in a social environment. Or also in a restaurant publicity, their are people laughing and smiling, while promoting their service. But as in all commercial, there can ve something that isn't true.
One last example is "Fear". There are some marketing professionals that use this technic to promote their products. for example in a cigarette company, they use to at once promote, and prevent, by also publishing the consequences of this consume. The reason they publish the consequences of this consume is because they are obligated by the government to warn the people about what they are consuming.
There are also different platforms to advertise, that are used to promote in many different ways. These different platforms have their own effectiveness, as they have their advantages and disadvantages. The main examples are; Television, Radio, Print Publications, Internet, Direct Mail, Signage, Product Placement, Mobile devices, Sponsor ships, etc. According to several websites, these media platforms will maybe change with the years, and we don't how this will happen.
In conclusion, I think that people should maybe, before buying a good, be cautious and be informed about what is the person buying. But what I mostly hope is that this work will be helpful and informing to as many people as posible.
jueves, 27 de noviembre de 2014
Gladiator Screenplay
After Commodus leaves the arena, feeling humilliated and ashamed of himself, he goes inside and talks to one of his advisers to find a way to solve this problem...
Commodus: I can't believe what they made me do... I would've killed him right there!
Adviser: But Sir... You did what you had to do to avoid everyone hating you or even doing a rebellion for killing their "hero".
Commodus: I know... But it made me look weak, it made them realize they could control me.
Adviser: Don't worry about that, they haven't done anything yet and they won't...
Commodus: I already know that but how can I make them respect me? They should fear me, I can kill them if I want... But today they were controlling me, that's not how Rome works! The Emperor controlling the people is the right thing...
Adviser: You can't kill him, that would just make everyone angry, it can compromise your life, if you want to do something, you must set it up so it looks like something you didn't plan, an "accident", maybe a battle between slaves where you order everyone to kill him, he will die in battle and no one will know you planned it.
Commodus: Actually... It is a good plan, I just need to set things up and I wouldn't have to kill him... No one will think it was me... So there will be no rebellion, great idea... I will start planning everything right now so it is done as soon as possible.
Commodus leaves.
jueves, 4 de septiembre de 2014
Writing assignment: Essay
Global Warming, biggest threat facing man kind?
In this essay I will discuss the different point of view of global warming. Did human kind realise to late about what is really going on with our planet? Is the government responsible about the people being misinformed about this big threat?
Many people from different countries believe that global warming is a real and significant threat to humanity, but other people don't. I write this essay to try to make people think about the meaning of global warming and how it might or will change the course of humanity. My personal point of view is that people don't take this problem seriously and it is why our planet is reacting the way it is.
First of all, one of the most shocking problems of global warming that not only affects in the psychological way, but also in the economical way is the fact that by the climate change, the industries that produce certain vegetables or fruits may be affected by this change. This is because some vegetables or fruits only grow at a certain temperature, so this will affect significantly in the production and in the feeding of the people. People will be affected by this because some of these products that may no longer exist, are essential for the human function. To solve this problem, scientists or professionals will need to find a way to modify genetically these products.
Secondly, we must bear in mind that the human race is not prepared for this problem, that's because, in my opinion the government or the world authorities haven't taken this problem seriously and have a big responsibility in why the people don't know what they are facing. The government should let their countries know what they're dealing with so that they could maybe look for a solution or just be prepared for what is coming. I'm talking about finding a solution, I mean try to prevent this from happening in a few years or simply learn how to live with it.
Besides these problems, according to what I have researched, there are also people that say that there is no way to prevent this from happening. They say that global warming is inevitable and that it is part of evolution. Well, these people are more like philosophers or hippies, who don't care about the environment and will not bother themselves to save this planet.
All things considered, I think that all people who want to maintain this specie may have the same point of view that I have, because were talking about the planet that lets us live and that feeds us. So personally I would like to let people think a little more and help us fight this problem. I would say that a good way of helping, is recycling.
martes, 2 de septiembre de 2014
Annotated Bibliography
IPPC Effects of global warming. (2007) National Geographic
Retrieved from http://environment.nationalgeographic.com/environment/global-warming/gw-effects/
This article tells us the effects and consequences about global warming and how it is propagating all over the earth between the north an south pole. The author tries to let us know about the different effects that are happening now, and the effects that may happen if the earth keeps this way of living.
I personally support the author's point of view because he tries to let us know the damage that we are making to our planet.
Retrieved from http://environment.nationalgeographic.com/environment/global-warming/gw-effects/
This article tells us the effects and consequences about global warming and how it is propagating all over the earth between the north an south pole. The author tries to let us know about the different effects that are happening now, and the effects that may happen if the earth keeps this way of living.
I personally support the author's point of view because he tries to let us know the damage that we are making to our planet.
Global warming: human kind's biggest threat. By Phil B
Retrieved from http://www.philforhumanity.com/Global_Warming.html
The author in this article lets us know how global warming is taking over the planet. It might sound pretty drastic but it is the way it is. "Phil B" lets us know the dimension of the problem the human specie is facing. In the article we can see different arguments and judgments that answer to the question, Should the people know what is going on with there planet? Yes they should and this is why the author makes it very clear that the world authorities need to let their people know avout this problem. Or else the Earth will colapse without knowing why.
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