Rational
In this written task i will do a study of how public media can manipulate people. This means that publicity or social media try to make people think the way these companies want them to think. Throughout this task, I will explore the different aspects of how these many companies show there commercial or other types of social media to make us buy and fall into their "tramps".
Furthermore, this study has a lot of feedback from internet websites such as, globalissues.org or smallbusiness.com, etc. These websites show us different points of view of how media manipulation can affect our thoughts and how it manipulates our points of view.
I personally chose these two reports because they describe two different topics of media manipulation. On one side, "globalissues.org" talks about the different ways publicity decides to confront us citizens. There are many examples or topics where we can see a type of media manipulation, such as professional public relations (P.R), covert and overt government propaganda, publicity, etc. But on the other hand, smallbusiness.com talks about examples of manipulative advertising that we see on our daily living.
In conclusion I really hope that throughout this piece of work, people can learn about this topic and how it may or may not be manipulative.
News Report
Manipulative Propaganda
Today I have been moved by this topic, "media manipulation", because I personally have thought all these times I have fallen into publicity by buying anything of my interest and then not getting what I really thought I would get. Because many people are confident that everything, for example, a commercial says is true. This is why I write this report, to give people a more open point of view of manipulative propaganda.
To start, I am not the only person that thinks that media manipulation is affecting our society, there have been hundreds, or maybe thousands of people that have actually written about this serious topic.
First of all, in manipulative propaganda, there are several types of content that are used to "manipulate" people by advertising. One example of this is an "Expert Opinion". This one talks about how experts on a certain topic are used to make people feel more confident on buying a certain product. But on the other side, for example, these companies use a celebrity promote their product. So by just seeing that the words are coming from this person, people automatically feel confident with their purchase. On some cases it can actually be something to trust on, but sometimes, by proof, these commercials aren't true.
Another example of a way to manipulate by advertising, is by attractiveness. This is way to associate something attractive with a product. This has been seen in different types of commercials, but the most common is on cars or shaving articles. In a car commercial, it is very common to see an attractive woman with the car, knowing that the woman has nothing to do with the car. Also in a shaving commercial we can see how a woman is attracted by a man who has just used a shaving product being promoted.
There is another way of manipulative advertising called "Lifestyle". This one is used to promote different types of things. For example in a cellphone company, they show people enjoying with their cellphones with other people, in a social environment. Or also in a restaurant publicity, their are people laughing and smiling, while promoting their service. But as in all commercial, there can ve something that isn't true.
One last example is "Fear". There are some marketing professionals that use this technic to promote their products. for example in a cigarette company, they use to at once promote, and prevent, by also publishing the consequences of this consume. The reason they publish the consequences of this consume is because they are obligated by the government to warn the people about what they are consuming.
There are also different platforms to advertise, that are used to promote in many different ways. These different platforms have their own effectiveness, as they have their advantages and disadvantages. The main examples are; Television, Radio, Print Publications, Internet, Direct Mail, Signage, Product Placement, Mobile devices, Sponsor ships, etc. According to several websites, these media platforms will maybe change with the years, and we don't how this will happen.
In conclusion, I think that people should maybe, before buying a good, be cautious and be informed about what is the person buying. But what I mostly hope is that this work will be helpful and informing to as many people as posible.
